concept & campaign
FeliZiudad, which means HappyCity, is Renault's campaign to promote the use of electric vehicles. Environmental responsibility is nowadays vital for companies, and Renault is seeking to lead the changes in cities and neighborhoods. The main message of the campaign is "The FeliZiudad isn't found, it's built".
video
This video shows how every good action inside the communities gathers points to create better cities y and how Spain is feeling the transformation. All the shots were film in real locations in Madrid and Barcelona.
Animation
outdoors
We looked for a striking way to transmit happiness, in a colorful and conceptual way. The outdoors were spread across the streets of several spanish cities, and also to digital display and social content.
Other links:
https://www.luerzersarchive.com/en/magazine/print-detail/renault-71593.html
https://www.luerzersarchive.com/en/magazine/print-detail/renault-71592.html
https://www.luerzersarchive.com/en/magazine/print-detail/renault-71591.html
https://www.reasonwhy.es/actualidad/feliziudad-renault-publicis-barrios-sostenibles-espana
https://sevilla.abc.es/contenidopromocionado/2019/10/25/feliziudad-la-iniciativa-de-renault-para-mejorar-la-calidad-de-vida-desde-los-barrios/
https://feliziudad.marca.com/index.html
https://elpais.com/sociedad/feliziudad.html