INFORMATION
Role: Creative Producer
Team: Creative Production - Performance marketing
Focus: Brand paid social campaigns, creative operations,
production, visual systems, video animation, B2B campaigns.
Duration: April – September 2025 (affected by restructuring)
Location: Berlin / Remote
Role: Creative Producer
Team: Creative Production - Performance marketing
Focus: Brand paid social campaigns, creative operations,
production, visual systems, video animation, B2B campaigns.
Duration: April – September 2025 (affected by restructuring)
Location: Berlin / Remote
Responsibilities
Worked across pre-production, production, and post-production, ensuring the delivery of high-quality creative assets across multiple platforms and languages.
Collaborated closely with the Brand, Performance Marketing and Content teams to align storytelling and strategy, while developing workflows, guidelines, and creative toolkits that streamlined collaboration between designers, copywriters, and external partners.
Worked across pre-production, production, and post-production, ensuring the delivery of high-quality creative assets across multiple platforms and languages.
Collaborated closely with the Brand, Performance Marketing and Content teams to align storytelling and strategy, while developing workflows, guidelines, and creative toolkits that streamlined collaboration between designers, copywriters, and external partners.
Actively explored and implemented AI tools to enhance creative efficiency and production scalability. Oversaw photo and video shoots, social storytelling, and digital campaigns — maintaining consistency in tone, timing, and visual identity.
Additionally, analyzed performance data and campaign results to extract insights and guide creative decisions for future initiatives.
Additionally, analyzed performance data and campaign results to extract insights and guide creative decisions for future initiatives.
Scaling creativity through strategy, systems and storytelling.
PAID SOCIAL VIDEOS
Designed to connect creativity and performance. Each asset was optimized for engagement and conversion while maintaining brand consistency across markets.
specific industry campaigns LINKEDIN ADS
These LinkedIn campaigns were designed to connect Pleo with professionals across the construction and sports industries. Covering the full marketing funnel — from awareness to conversion — each concept adapted Pleo’s brand story to the mindset and needs of each sector. I led the creative strategy and acted as the main contact with external agencies managing the campaigns on LinkedIn.
TOFU ADS
MOFU ADS
BOFU ADS
Scalable Design System for Paid Assets
To improve efficiency in the production of static paid assets, I developed a scalable design system in Figma
that simplified workflows and maintained visual consistency across markets.
that simplified workflows and maintained visual consistency across markets.
The system allowed designers to quickly adapt assets for multiple campaigns and formats
while ensuring brand alignment.
while ensuring brand alignment.
In parallel, I automated the feedback process with the content team and created a streamlined translation
workflow with copywriters and translators — connecting everyone involved in creative production.
workflow with copywriters and translators — connecting everyone involved in creative production.
These improvements significantly reduced turnaround time and improved collaboration
between design, content, and localization teams.
between design, content, and localization teams.
